In our introduction, we already pointed out our passion for biodiversity. It is our “Why?”: To contribute to a global increase in plants, animals, microorganisms, and genetic diversity. After gaining years of experience at a leading seed company, we were ready for a new challenge: finding a way to collaborate with nature and market demand, thereby achieving a balance between healthy economic returns and the enhancement of biodiversity.

This led to our initiative: Frisian Seeds, a global central partner for all seeds with local, national, and international impact on biodiversity and nature. Innovation is needed, and the opportunities are vast and wide-ranging: The more plants, the more wilderness. The more wilderness, the more animals and organic, natural environments.

This benefits the soil and environment, which in turn positively impacts the human surroundings. We aim to let nature innovate to promote biodiversity by creating flower/herb mixtures that improve living environments.